Difficult Place

My wife is a runner. She takes part in the Nagoya Women’s Marathon every year. I visit the venue to root for her every year.

I asked her which point I should go to on the course. She answered that she needs support at the most difficult place. This place is near Nagoya Castle (Meijo) Park. It is around the thirty-five-kilometer point. The course is slightly uphill. That is the toughest for runners. No one lives in the park. On the opposite side of the park is a university. There are no students there on Sundays. So, there are few supporters at the most difficult point.

So, I go to that point when she runs every year. I bring some snacks and drinks to give her.

One year, I went to Nagoya Castle Park, and I was surprised. There was a booth on the course. They played music and served cups of drinks.

On the signboard was written “Red Bull.” They served Red Bull to runners.

The Red Bull company is great! They researched the most difficult place on the course. They found the most effective advertising point at this event.

Advertising must be like this. People never forget someone who helped them during their hardest time.

However, my wife doesn’t drink Red Bull except at marathon events. She drinks beer and lemon sour.

If you come to Nagoya Women’s Marathon to cheer on the runners, I have already recommended this viewing point. But the Red Bull booth only gives Red Bull to the runners. They don’t give it to supporters.　

Maybe they will give you wings.

 

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Picture by Robert Zsombori