My wife is a runner. She takes part in the Nagoya Women’s Marathon every year. I visit the venue to root for her every year.
I asked
her which point I should go to on the course. She answered that she needs
support at the most difficult place. This place is near Nagoya Castle (Meijo)
Park. It is around the thirty-five-kilometer point. The course is slightly
uphill. That is the toughest for runners. No one lives in the park. On the
opposite side of the park is a university. There are no students there on
Sundays. So, there are few supporters at the most difficult point.
So, I
go to that point when she runs every year. I bring some snacks and drinks to
give her.
One
year, I went to Nagoya Castle Park, and I was surprised. There was a booth on
the course. They played music and served cups of drinks.
On the
signboard was written “Red Bull.” They served Red Bull to runners.
The Red
Bull company is great! They researched the most difficult place on the course.
They found the most effective advertising point at this event.
Advertising
must be like this. People never forget someone who helped them during their
hardest time.
However,
my wife doesn’t drink Red Bull except at marathon events. She drinks beer and
lemon sour.
If you
come to Nagoya Women’s Marathon to cheer on the runners, I have already
recommended this viewing point. But the Red Bull booth only gives Red Bull to
the runners. They don’t give it to supporters.
Maybe
they will give you wings.
Proofreading
by Claire ProofreadingServices.com
Picture
by Robert Zsombori